What is marketing automation?
Marketing automation is the consistent communication with potential leads through a personalized, effective communication strategy based on insights gathered from their interests and activities.
Consistent communication is a key part of marketing automation. Mautic provides an easy way to implement consistent communication and contact through the use of automated email, social media, and direct campaigns. These automated messages give updates and information automatically and consistently, but not in a monotonous fashion.
Consistent communication is timely and automated without becoming repetitive and annoying.
Leads, contacts, clients, visitors, community members. It doesn't matter what you call them, these are the people you want to reach with your marketing automation. Mautic lets you use the terms and naming conventions you want. Open source marketing automation means you can setup and run the software so it will work for your business. Don't change your business to match the software.
Personalized communication is the key to good marketing automation. Some may think of marketing automation as impersonal and indirect, however, good marketing automation can be very personal. Mautic provides key ways for your communication to be relevant, timely, and direct. With Mautic you can easily personalize your email messages and other correspondence and add that personal touch to your marketing.
Replaceable fields, individualized triggers for events, and other benefits mean that your automated marketing with Mautic is highly personalized.
Effective marketing with marketing automation. If your marketing automation is not effective then you are losing valuable time and money. Mautic helps ensure your marketing is effective through a variety of ways.
First, Mautic helps you create powerful landing pages which draw visitors into your site and encourage further action. Your emails sent through Mautic will be targeted and meaningful as a result of the monitoring, observation and consistency Mautic supports. Bottom line, your marketing will be most effective through the use of Mautic's marketing automation platform.
Watch and learn. Learning more about your audience and your potential customers is one of the ways you can perfect your marketing strategies. Mautic puts you in control of your data and information.
Because Mautic is open source and self-hosted you know exactly what data is being collected and you gain full control over everything your visitors provide. Mautic helps you create dynamic, powerful reporting and in-depth visitor monitoring to help you collect, organize, and better assist your potential customers.