Mautic & Open Source Marketing Automation
Mautic began with a single focus. Equality. The Mautic community believes in giving every person the power to understand, manage, and grow their business or organization. Mautic is focused on helping this belief become a reality by getting powerful marketing automation software into the hands of everyone.
When David Hurley (@dbhurley) began Mautic he had a big goal. A plan to move horizons, and change the world. He foresaw Mautic as software made by the people and for the people and as such the community became a top priority and integral part. Those people interested in becoming involved in a community with a vision to change the world should consider getting involved in Mautic. People are the priority. Equality is the goal.
What is Marketing Automation
The concept of marketing automation is not a new idea and the general idea of automated marketing is one which most are familiar with, though the terminology may be different. Here’s a very brief overview:
Marketing Automation is a platform for saving time, eliminating errors, and improving efficiency for a wide range of marketing tasks across multiple channels.
If you’re interested in learning more there are some excellent resources available which give more background information to get you started.
What is Mautic?
The Mautic.org website is owned and maintained by the Mautic Community, through the #mautic-community-website channel on Slack. Mautic enables brands to integrate and personalize all their digital properties and channels into a seamless customer experience. With it’s modern approach to marketing automation, Mautic’s suite of tools enables marketers to deliver higher performing campaigns and content, and achieve superior results.
Get Involved In The Mautic Community
Of course because Mautic is built and grown as a result of the community involvement your participation is instrumental in its long-term success. You can quickly get involved in the forums or the mailing lists to begin. As you become more interested in diving deeper you can attend or volunteer to help establish or co-organize a Mautic MeetupTM close to you.