Vericel wanted a way to communicate across both health care professional (HCP) and patient channels.
Acquia partner Korcomptenz chose Acquia Campaign Studio because its ability to connect via API to Vericel’s CRM and other data sources (like the product website) made interactions virtually seamless.
As uTest experienced rapid international growth, they turned to Acquia Campaign Studio to enable and empower each of their regional teams to quickly communicate with diverse audience segments, protect the quality of their contact database, amplify their reach through new channels like social, and increase the effectiveness of their communications with personalization.
Cash In Time
Cash in Time is a financial service of Crédit Agricole Leasing & Factoring. It is a 100% online, French invoice financing solution for corporate customers of the Crédit Agricole Group.
In this business case, discover how marketing automation can be used in finance to improve customer relationships? You will find the detailed background, the marketing automation campaign used by Crédit Agricole, the results (and key figures) and the follow-up foreseen by Cash In Time.
Axys Consultants is a management consulting firm with more than 220 consultants. Its specialities are the overhaul of processes in purchasing, finance and marketing-commercial functions for large groups. This expertise is offered to the change management and data businesses.
By integrating marketing automation in the field of human resources (HR automation), Axys Consultants was able to optimize its recruitment process thanks to the implementation of specific segmentation based on the HR content visited on the websites.
This luxury travel provider has been serving customers in the luxury segment from Europe, the USA and South America for 15 years. Over the years, customer channels have grown organically. Several different departments perform maintenance on demand with over 10 different customer/lead lists being processed manually. A multichannel strategy, prioritization of leads and a personal approach is not possible.
We set up a new, digitalized marketing and communication logic with automated processes.
Addiko Bank Group is a Balkan regional bank operating in 6 countries within 7 markets, including Slovenia, Serbia, Croatia, Bosnia and Herzegovina , Montenegro and Austria. As part of their expansion plans, they needed a marketing strategy and toolset which would allow them to reach new customers interested in taking out a personal loan.
This was achieved through a lead magnet campaign consisting of an online quiz. In order to achieve personalized communication and increase the sale of products, contacts were further segmented and sent customized drip emails according to specific dynamics.