Whichever way the balance of power is structured, it is important that alignment occur with marketing and sales in how they represent the brand.
February 02, 2016
When we understand the Marketing Automation journey, we can more clearly understand our surroundings, be aware of our location, and what obstacles to avoid.
January 15, 2016
Step 1 of how marketing automation fits within your business, begins with laying out your purchase/sales process and understanding each customer touchpoint.