Tagged: marketing strategy

marketing stack 0

Managing Your Marketing Stack Isn’t Magic

Marketing stack. If you’ve been in marketing technology circles long enough, you’ve heard this term. It refers to all the technologies that your business utilizes to reach and engage your customers. Which by all...

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Marketing, Sales, Value & the Customer Journey

As a marketer, I’ve spent many years interacting with sales teams. As a matter of fact, I’ve been a card carrying salesman myself. So I can definitely identify with the challenges facing both marketing...

Personal Marketing 1

How to Make Marketing Automation Personal

We’ve heard it before and we’ll hear it again. I’ve lost count of how many times I’ve heard friends, family and colleagues talk about the frustration of SPAM. Emails and correspondence that is irrelevant...

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Marketing Automation Begins With a Touch

If you’ve found your way to this post, you’ve likely heard of, and/or maybe even implemented a marketing automation solution. You’ve developed and deployed your digital assets and have learned a lot about your...