Tagged: leads

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Marketing, Sales, Value & the Customer Journey

As a marketer, I’ve spent many years interacting with sales teams. As a matter of fact, I’ve been a card carrying salesman myself. So I can definitely identify with the challenges facing both marketing...

Growing and nurturing leads 0

How To Do Lead Nurturing

Green thumb? Do you have a green thumb when it comes to marketing? Do you just barely touch something and it springs to life? The idea of lead nurturing is a common topic in...

Creating simple and effective lead forms 0

5 Tips To Build Better Lead Forms

One thing that every good marketer understands is the importance of a good simple lead form. When you create a form to collect user information you are populating your lead automation system with the...

Marketing Automation and Digital Body-Language 0

Marketing Automation and Digital Body-Language

“Wait…everything I do online can be seen and used?” “Well, where does it go?” “That does not seem safe. And whatever happened to privacy?” The realization that the activities one performs in the solitude...