Humanize Your Marketing Automation With These 7 Strategies
I love a good story. It creates context for our relationships. This short video made by Disney is a great example of what storytelling can do for your brand. It creates an incredible way...
Tagged: email marketing
Why Isn’t My Email Marketing Campaign Being Delivered?
As we survey the digital marketing landscape, it seems there are more platforms that are vying for our time and attention. It also means more places for us to deliver value to our audience....
Omni Channel Marketing: A Short Primer
It’s 2016. A lot has changed since the days of TV ads, billboards and direct mail. We’ve seen all the data and read all the trends. Today’s your target audience is more tech savvy...
Marketing Automation Begins With a Touch
If you’ve found your way to this post, you’ve likely heard of, and/or maybe even implemented a marketing automation solution. You’ve developed and deployed your digital assets and have learned a lot about your...
Marketing Automation Madness
Talk talk talk. Talking without listening: Pointless. Obnoxious. Harmful. Pointless because you drive people away, obnoxious because you make your organization something people don’t just passively ignore but actively dislike; and obviously this is...
Mautic Monday: Batman vs Superman, Legos, Arby’s and Email Marketing
This week in our Monday marketing news we find some fantastic insider advice from great movie marketing experts. We also hear how Arby’s re-branded it’s marketing strategies; how the Lego Movie won the Oscar’s...
Finding and Marketing Your Target Audience
Identifying your potential customers should always be one of the first things you do when beginning your marketing automation. This process of finding your target market needs to be done with thought and careful...
Mautic Monday: Google Ads, Ad Blocking & Email Marketing
In this Mautic Monday wrap-up we find a common thread through our marketing news. Email marketing continues to be a huge topic in marketing and this week brings about a new and interesting (though...
Drip Marketing, Email Marketing, and the Honeypot Approach
Marketing from the perspective of the organization is natural. How many press releases have you read that talk about the great things happening within a company? These are somewhat interesting but they don’t illicit...
Mautic 1.2 Release Available
Marketing automation software and email marketing systems have long been known for very extended timeframes and incredibly slow release cycles. This is just one more way that Mautic, open source marketing automation, can revolutionize...