Humanize Your Marketing Automation With These 7 Strategies
I love a good story. It creates context for our relationships. This short video made by Disney is a great example of what storytelling can do for your brand. It creates an incredible way...
I love a good story. It creates context for our relationships. This short video made by Disney is a great example of what storytelling can do for your brand. It creates an incredible way...
As we survey the digital marketing landscape, it seems there are more platforms that are vying for our time and attention. It also means more places for us to deliver value to our audience....
It’s 2016. A lot has changed since the days of TV ads, billboards and direct mail. We’ve seen all the data and read all the trends. Today’s your target audience is more tech savvy...
If you’ve found your way to this post, you’ve likely heard of, and/or maybe even implemented a marketing automation solution. You’ve developed and deployed your digital assets and have learned a lot about your...
Talk talk talk. Talking without listening: Pointless. Obnoxious. Harmful. Pointless because you drive people away, obnoxious because you make your organization something people don’t just passively ignore but actively dislike; and obviously this is...
This week in our Monday marketing news we find some fantastic insider advice from great movie marketing experts. We also hear how Arby’s re-branded it’s marketing strategies; how the Lego Movie won the Oscar’s...
Identifying your potential customers should always be one of the first things you do when beginning your marketing automation. This process of finding your target market needs to be done with thought and careful...
In this Mautic Monday wrap-up we find a common thread through our marketing news. Email marketing continues to be a huge topic in marketing and this week brings about a new and interesting (though...
Marketing from the perspective of the organization is natural. How many press releases have you read that talk about the great things happening within a company? These are somewhat interesting but they don’t illicit...
Marketing automation software and email marketing systems have long been known for very extended timeframes and incredibly slow release cycles. This is just one more way that Mautic, open source marketing automation, can revolutionize...