Seven strategies to help you humanize your marketing automation efforts and learn how to walk in the shoes of your customers.
March 30, 2016
The ability to deliver your email marketing campaign is not based on whether you can sidestep spam filters. It is in your ability to develop trust.
January 26, 2016
This omni channel approach should help you see marketing differently. It's time we see marketing not as campaigns or headlines, but as value creation.
October 22, 2015
With so much buzz around marketing automation it can be easy to do marketing automation wrong. Here's 3 suggestions to do it the right way.
October 19, 2015
This week's Monday marketing news from Mautic brings stories from Hollywood blockbusters, fast food restaurants and some new email marketing statistics.
October 07, 2015
Identifying your target audience should always be one of the first things you do when beginning your marketing automation process.
September 28, 2015
Email marketing and Google email address ads, ad blocking and a special marketing automation InfoWorld award winner.
September 10, 2015
Drip marketing, email marketing, and your marketing automation software should be sweet and sticky like honey. This is the honeypot approach to marketing.