A brief review of the landmarks of email marketing history that have shaped contemporary marketing automation tools and features. Understand the difference between email marketing and marketing automation, and how both marketing tactics can earn value for your business.
April 25, 2016
Seven strategies to help you humanize your marketing automation efforts and learn how to walk in the shoes of your customers.
March 30, 2016
The ability to deliver your email marketing campaign is not based on whether you can sidestep spam filters. It is in your ability to develop trust.
January 15, 2016
Step 1 of how marketing automation fits within your business, begins with laying out your purchase/sales process and understanding each customer touchpoint.
October 19, 2015
This week's Monday marketing news from Mautic brings stories from Hollywood blockbusters, fast food restaurants and some new email marketing statistics.
September 28, 2015
Email marketing and Google email address ads, ad blocking and a special marketing automation InfoWorld award winner.
September 10, 2015
Drip marketing, email marketing, and your marketing automation software should be sweet and sticky like honey. This is the honeypot approach to marketing.