customer relationship management

April 25, 2016
Seven strategies to help you humanize your marketing automation efforts and learn how to walk in the shoes of your customers.
April 19, 2016
Whichever way the balance of power is structured, it is important that alignment occur with marketing and sales in how they represent the brand.
April 12, 2016
The trick to really understanding how to apply these technology trends to your organization is to begin by thinking about what you are trying to achieve.
March 23, 2016
Community is more than simply a group of buyers. Community seeks to connect with your brand. They've connected to your central idea and want to share it.
March 15, 2016
A well developed marketing strategy and effective automation solutions can monitor patient actions and create a more aligned patient experience.
March 10, 2016
 On one hand, there is the marketing team. They are a creative group that wants to bring value by developing campaigns that win awards.
February 02, 2016
When we understand the Marketing Automation journey, we can more clearly understand our surroundings, be aware of our location, and what obstacles to avoid.
January 26, 2016
This omni channel approach should help you see marketing differently. It's time we see marketing not as campaigns or headlines, but as value creation. 
January 19, 2016
So to be successful, it is imperative that you keep score of the numbers that matter. That is why we'd like to discuss the marketing scorecard.
January 15, 2016
Step 1 of how marketing automation fits within your business, begins with laying out your purchase/sales process and understanding each customer touchpoint.