Mautic Documentation

Variables

ProTip

Default Value

The default value can be specified after the | (pipe) character. Consider this email salutation:

Hi {contactfield=firstname|there},

Contact fields

See managing custom fields for more information.

VARIABLE NAME VARIABLE SYNTAX
Attribution {contactfield=attribution}
Attribution Date {contactfield=attribution_date}
Address Line 1 {contactfield=address1}
Address Line 2 {contactfield=address2}
Country {contactfield=country}
City {contactfield=city}
Company {contactfield=company}
Email {contactfield=email}
Facebook {contactfield=facebook}
Fax {contactfield=fax}
First Name {contactfield=firstname}
Foursquare {contactfield=foursquare}
Google+ {contactfield=googleplus}
Instagram {contactfield=instagram}
IP Address {contactfield=ipAddress}
Last Name {contactfield=lastname}
LinkedIn {contactfield=linkedin}
Mobile Number {contactfield=mobile}
Phone Number {contactfield=phone}
Position {contactfield=position}
Skype {contactfield=skype}
State {contactfield=state}
Twitter {contactfield=twitter}
Title {contactfield=title}
Website {contactfield=website}
Zip Code {contactfield=zipcode}

Company Contact fields

See Companies for more information.

VARIABLE NAME VARIABLE SYNTAX
Address Line 1 (Company) {contactfield=companyaddress1}
Address Line 2 (Company) {contactfield=companyaddress2}
Annual Revenue (Company) {contactfield=companyannual_revenue}
City (Company) {contactfield=companycity}
Country (Company) {contactfield=companycountry}
Description (Company) {contactfield=companydescription}
Email (Company) {contactfield=companyemail}
Fax (Company) {contactfield=companyfax}
Industry (Company) {contactfield=companyindustry}
Name (Company) {contactfield=companyname}
Number of Employees (Company) {contactfield=companynumber_of_employees}
Phone Number (Company) {contactfield=companyphone}
State (Company) {contactfield=companystate}
Website (Company) {contactfield=companywebsite}
Zip Code (Company) {contactfield=companyzipcode}

Mautic Component tokens

See Components and Manage Pages for more information.

VARIABLE NAME VARIABLE SYNTAX
Asset link for asset id# {assetlink=25}
Focus Item id# {focus=4}
Form id# {form=83}
Landing Page link for page id# {pagelink=17}

Email specific tokens

See Manage Emails for more information.

VARIABLE NAME VARIABLE SYNTAX
Signature {signature}
Subject {subject}
Tracking pixel {tracking_pixel}
Unsubscribe Text {unsubscribe_text}
Unsubscribe URL {unsubscribe_url}
Web View Text {webview_text}
Web View URL {webview_url}

Landing Page tokens

See Manage Pages for more information.

VARIABLE NAME VARIABLE SYNTAX
Meta Description {pagemetadescription}
Title {pagetitle}
Language bar {langbar}
Share Buttons {sharebuttons}
Success Message {successmessage}

Preference Center Landing Page tokens

See customizing preference center for more information.

VARIABLE NAME VARIABLE SYNTAX
Lead Identifier {leadidentifier}
Category List {categorylist}
Segment List {segmentlist}
Preferred Channel {preferredchannel}
Channel Frequency {channelfrequency}
Save Preferences {saveprefsbutton}
Unsubscribe Text {unsubscribe_text}
Unsubscribe URL {unsubscribe_url}

Dynamic Web Content tokens

VARIABLE NAME VARIABLE SYNTAX
[Dynamic Content 1]
ie: user-defined variable name
{dynamiccontent="Dynamic Content 1"}

Contact Monitoring

See Contact Monitoring for more information.

VARIABLE NAME VARIABLE SYNTAX
Language {language}
Title {title}
Page Title {page_title}
URL {url}
Page URL {page_url}
Referrer {referrer}
Tracking pixel {tracking_pixel}
UTM Campaign {utm_campaign}
UTM Content {utm_content}
UTM Medium {utm_medium}
UTM Source {utm_source}
UTM Term {utm_term}

Search filters

See the Search page for more information.

Alphabetical list

VARIABLE NAME VARIABLE SYNTAX
Address Line 1 {contactfield=address1}
Address Line 1 (Company) {contactfield=companyaddress1}
Address Line 2 {contactfield=address2}
Address Line 2 (Company) {contactfield=companyaddress2}
Annual Revenue (Company) {contactfield=companyannual_revenue}
Asset link for asset id# {assetlink=25}
Attribution {contactfield=attribution}
Attribution Date {contactfield=attribution_date}
Category List (Preference Center) {categorylist}
Channel Frequency (Preference Center) {channelfrequency}
City {contactfield=city}
City (Company) {contactfield=companycity}
Country {contactfield=country}
Country (Company) {contactfield=companycountry}
Company {contactfield=company}
Description (Company) {contactfield=companydescription}
[Dynamic Content 1]
ie: user-defined variable name
{dynamiccontent="Dynamic Content 1"}
Email {contactfield=email}
Email (Company) {contactfield=companyemail}
Facebook {contactfield=facebook}
Fax {contactfield=fax}
Focus Item id# {focus=4}
Form id# {form=83}
Fax (Company) {contactfield=companyfax}
First Name {contactfield=firstname}
Foursquare {contactfield=foursquare}
Google+ {contactfield=googleplus}
Instagram {contactfield=instagram}
Industry (Company) {contactfield=companyindustry}
IP Address {contactfield=ipAddress}
Landing Page link for page id# {pagelink=17}
Language bar {langbar}
Last Name {contactfield=lastname}
Lead Identifier (Preference Center) {leadidentifier}
LinkedIn {contactfield=linkedin}
Meta Description (Landing Page) {pagemetadescription}
Mobile Number {contactfield=mobile}
Name (Company) {contactfield=companyname}
Number of Employees (Company) {contactfield=companynumber_of_employees}
Phone Number {contactfield=phone}
Phone Number (Company) {contactfield=companyphone}
Position {contactfield=position}
Save Preferences (Preference Center) {saveprefsbutton}
Segment List (Preference Center) {segmentlist}
Signature {signature}
Skype {contactfield=skype}
State {contactfield=state}
State (Company) {contactfield=companystate}
Subject {subject}
Twitter {contactfield=twitter}
Preferred Channel (Preference Center) {preferredchannel}
Share Buttons {sharebuttons}
Success Message {successmessage}
Title {contactfield=title}
Title (Landing Page) {pagetitle}
Unsubscribe Text {unsubscribe_text}
Unsubscribe URL {unsubscribe_url}
Website {contactfield=website}
Website (Company) {contactfield=companywebsite}
Web View Text {webview_text}
Web View URL {webview_url}
Zip Code {contactfield=zipcode}
Zip Code (Company) {contactfield=companyzipcode}