Mautic 2.2 introduces many important features including dynamic content, account based marketing, and updates to recency/frequency information display.

A Deloitte report defined a growth engine as "a systematic & repeatable organizational capability to achieve & maintain profitable and significant growth."

What you need to know about working with email and landing page themes in Mautic 2.0 including how to define slots and containers.

Aligning the marketing and IT relationship will ensure successful implementations of advanced technologies that solve business problems.

Seven strategies to help you humanize your marketing automation efforts and learn how to walk in the shoes of your customers.

Whichever way the balance of power is structured, it is important that alignment occur with marketing and sales in how they represent the brand.

The trick to really understanding how to apply these technology trends to your organization is to begin by thinking about what you are trying to achieve.

The ability to deliver your email marketing campaign is not based on whether you can sidestep spam filters. It is in your ability to develop trust.

Community is more than simply a group of buyers. Community seeks to connect with your brand. They've connected to your central idea and want to share it.

A well developed marketing strategy and effective automation solutions can monitor patient actions and create a more aligned patient experience.