Category: Marketer Blog

marketing automation and listening to customers 0

Marketing Automation Madness

Talk talk talk. Talking without listening: Pointless. Obnoxious. Harmful. Pointless because you drive people away, obnoxious because you make your organization something people don’t just passively ignore but actively dislike; and obviously this is...

Marketing Automation Asset Management Digital Resources 0

Asset Management in Mautic

The concept of asset management within marketing has become a more recognized topic with the proliferations of marketing automation platforms and the ability to manage and monitor specific resources. Let’s look briefly at how...

find and market your target audience effectively 0

Finding and Marketing Your Target Audience

Identifying your potential customers should always be one of the first things you do when beginning your marketing automation. This process of finding your target market needs to be done with thought and careful...

Best practices with B2B cold calling 0

B2B Cold Calling

Cold calling is without a doubt one of the most controversial and discussed topic in the role of a salesperson. Some swear by it, while most, well most despise it. This leads to an...