Category: Marketer Blog

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Marketing, Sales, Value & the Customer Journey

As a marketer, I’ve spent many years interacting with sales teams. As a matter of fact, I’ve been a card carrying salesman myself. So I can definitely identify with the challenges facing both marketing...

Personal Marketing 1

How to Make Marketing Automation Personal

We’ve heard it before and we’ll hear it again. I’ve lost count of how many times I’ve heard friends, family and colleagues talk about the frustration of SPAM. Emails and correspondence that is irrelevant...

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Marketing Automation Begins With a Touch

If you’ve found your way to this post, you’ve likely heard of, and/or maybe even implemented a marketing automation solution. You’ve developed and deployed your digital assets and have learned a lot about your...

Marketing perspective and relationship marketing 0

Intelligent Marketing Perspective

Here is a closer look at how a company employs marketing perspective to make their marketing campaigns memorable. In the United States there is a particularly memorable television commercial series created by the marketing department...

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Disruption. Are you prepared for change?

This week is #CES2016. I’ve always loved watching the solutions that come out of this conference that create disruption. Being a digital native that grew up with technology, I’ve always believed that it could...

marketing automation strategy and marketing software 0

The Marketing Automation Tech Trap

Admittedly most of us get enamored by the latest and greatest technology. We want to play with it; we want to explore the way it works; and we love the simple idea of something...