Category: Marketer Blog
This quick post is the beginning of a short series entitled Marketing Basics. This new series will share some basic marketing automation 101 information. In this short post we’ll explore the concept of read-receipts as they were historically defined and then the more modern email-tracking as done by Mautic and other marketing automation software. Throughout this series we’ll cover a variety of topics as it relates to marketing and marketing automation from a beginner’s standpoint.