The client

Axys Consultants is a management and transformation consulting firm, with more than 220 consultants. Founded in 1987 in Levallois-Perret. With more than 28M€ of turnover, its specialities are redesign processes for purchasing, finance, and marketing-trade functions for large groups. An expertise which is offered to business in change management and data.

Background

The main challenge for Axys Consultants is to be able to respond to the strong demand of their customers in terms of resources in order to carry out their strategic projects. To do so, they constantly need to recruit talent, from senior consultants to pilot projects thought to functional profiles on brick trades. The only real obstacle to their development is their ability to recruit the right people in sync with projects of their clients.

To overcome this, Axys Consultants has deployed a communication and digital marketing strategy targeting potential candidates: with strong presence on social media, blog posts, white papers, videos, infographics, in order to gain a positive notoriety. This strategy on the employer brand also makes it possible to work on internal mobility and retention of talent.

Why Mautic?

Webmecanik marketing automation solution is set up for human resources management in parallel of marketing and with the same scenarios. It was the perfect solution to the challenges that Axys Consultants were facing.

Outcomes

By first automating the segmentation and scoring of candidates according to the HR content consulted on the website, recruitment times were immediately reduced by 10%.

Marketing and emailing campaigns animate a community of more than 3,000 regularly qualified contacts through the nurturing functions. This allows the company to stay in regular contact with potential candidates on the job and activate them with the right messages when an opportunity to work together arrives.

By regularly updating the areas of expertise and wishes of potential employees, Axys Consultants has tripled its conversion rate during targeted recruitment campaigns. In addition, the issue of the GDPR has been taken into account with a double opt-in trigger campaign every 6 months. Another great opportunity to update email addresses.

The next projects of the HR teams at Axys Consultants are the automation of the onboarding processes of new employees on their first assignment within the group, and the off-boarding in order to create an ambassadors network with the former employees who are best placed to talk about Axys' mission to qualified targets in their new business or network.

In addition Axys will be equipped with an ATS (Application Tracking System) and plans to synchronize it with Webmecanik Automation in order to offer a candidate path and exceptional internal mobility.