Asset management in marketing is defined as the management of a digital resource and the monitoring of all activity associated with that resource.

Identifying your target audience should always be one of the first things you do when beginning your marketing automation process.

B2B marketing can feel overwhelming. If you're familiar with B2C, business to consumer, marketing then you realize there are some major differences to know.

Here are 7 steps to begin your process of marketing automation. Get started quick and spend your time well by focusing on these areas of your marketing.

An insightful marketing case study into the highly successful strategy used by Zillow. The Zillow Zero involved a zero $ budget to reach 1 million visitors

Marketing automation forms & campaigns are the primary ways to collect information from users. This video demonstrates how to take form submissions and apply results to campaign and marketing workflows.

Watch this recorded webinar to see an introduction to marketing automation and especially Mautic, an open source marketing automation platform.

Mautic is pleased to announce an exciting new partnership with Bitnami and provide yet one more way for people to start using Mautic on any platform.

Email marketing and Google email address ads, ad blocking and a special marketing automation InfoWorld award winner.

Cold calling is a waste of time? Cold calling is awesome? Read this post for best practices when cold calling and how to improve your lead generation.