10 Years of Mautic: A Community-Powered Decade of Marketing Automation Excellence

By Ruth Cheesley · PUBLISHED March 13, 2024 · UPDATED March 13, 2024

Ten years ago today, Mautic embarked on a mission to democratize access to marketing automation software.

On 13th March 2014 at 2109hrs UTC the first commit was made in the Mautic open source project, which is the engine powering the marketing for over 40,000 websites around the world. 

Today, as we kick off the celebrations of our 10 year anniversary, we stand proud of the journey we've shared and celebrate our remarkable community that has fueled our success.

From the very beginning, Mautic has thrived on the collective effort of our open source community. Our journey would not have been possible without the contributions from our members, sponsors and partners; our passionate community; and the countless organizations that have championed the open source marketing automation revolution.

A Decade of Collaboration and Growth

The early days of Mautic were marked by a spirit of innovation and a relentless pursuit of building a user-friendly, open source marketing automation platform which persists to this day. At the time there were no open source alternatives to the many closed-source proprietary tools - Mautic truly was a disruptor in the field.

Who created Mautic?

Mautic was created by the founder, DB Hurley, with the vision of giving every person the power to understand, manage, and grow their business or organization by getting powerful marketing automation software into the hands of everyone.

Mautic was built by a small team of passionate developers working for the founding company Allyde, which rebranded to Mautic, Inc. in 2016. Later in 2019, Mautic Inc. was acquired by Acquia to become a part of their market-leading Digital Experience Platform. Acquia supported Mautic’s growth as an open source project in many ways. Without their support and collaboration, Mautic would not be where we are today - a growing and thriving independent open source project. 

As Mautic matured, more and more agencies and businesses saw the power of open source marketing automation and started to adopt Mautic in large numbers. As adoption grew, so did the open source community. 

Mautic’s growth and reach today

Today, Mautic powers the marketing experience for over 40,000 websites in 85 countries around the world - a truly worldwide presence.

A small proportion of those organizations using Mautic also contribute back to the project through financial contributions as a Member of Mautic, by giving their staff time and resources to contribute practically, and by helping to spread the word of Mautic. If you’ve not yet joined them in supporting Mautic’s growth, read on for more information on how you can be a part of Mautic’s future sustainability. 

A vibrant, welcoming worldwide community

The true heart of Mautic lies in this vibrant community of contributors. Our community has been the driving force behind our innovation. Their consistent efforts, from writing code and crafting documentation to contributing to discussions and organizing events around the world, have shaped Mautic into the powerful platform it is today.

A Heartfelt Thank You

This 10 year anniversary is an opportunity for us to celebrate every single one of you who has played a role in Mautic's story. 

Celebrating our Community

To our members, partners and sponsors: your belief in our vision and your financial backing have been instrumental in our growth - none of this would have been possible without your support. 

To our developer community: your code, documentation, and unwavering dedication to improving Mautic, helping the product to grow and develop are the very foundation of Mautic. 

To our wider community of contributors: open source projects are nothing without the non-code contributors who keep the project running. Without you, so many aspects of Mautic would never happen, from the awesome online and in-person events to our amazing and vibrant forums, you keep the heart of Mautic beating around the world. 

To the organizations that use Mautic, thank you for choosing us. Your success stories are what motivate us to innovate and keep pushing the boundaries.

A Glimpse into a Bright Future

As we embark on celebrating our 10 year anniversary, we look towards the horizon with immense excitement. The future of Mautic as an independent open source project is brimming with potential. We are constantly evolving, embracing new technologies, and refining our platform to empower businesses of all sizes to achieve extraordinary things. 

Just recently we were officially recognized as a Digital Public Good, showing the importance of what we’re doing with Mautic - enabling equitable growth and empowering organizations worldwide to compete on a level playing field by making available powerful open source marketing automation software.

At the core of our vision remains a deep commitment to fostering a collaborative environment where our community can continue to thrive, and in which we can continue to innovate and develop our world-leading open source marketing automation platform.

We warmly invite you to join us!

Be a Part of Mautic’s Exciting Journey

The next chapter of Mautic is in your hands to help write. The future of Mautic depends on each and every one of you.

Whether you're a seasoned marketer, a budding developer, or an organization seeking to unlock the potential of marketing automation, we welcome you to join us.

How you can be a part of Mautic’s future

  • Become a Member of Mautic: As an individual, as an organization - if you love Mautic and/or it helps you with your organization, become a member at $100 for individuals (or the prorated amount using the Big Mac index) and from $1200 for companies with some great perks for organizations!
  • Contribute to the project: Our thriving community is always looking for passionate individuals to lend their expertise. Find out how you can give back to Mautic in our Contributors Handbook.
  • Contribute to the 10 year anniversary project: Follow our Assembly on the Community Portal and join us on Slack in #wg-10-years-celebration to help us plan celebrations and events marking his historic year!
  • Become a Mautic champion: Share your Mautic success story in your local community, on your blog and social media and at conferences, and inspire others to try Mautic.
  • Embrace the power of open source marketing automation: See how Mautic can empower your business to achieve its marketing goals. Watch this space for the launch of our new official Mautic Trials towards the end of March!

Here's to the next decade of Mautic! Together, let's keep building a future where open source marketing automation continues to empower organizations to deliver world-class digital experiences.